As content marketing has matured past its initial days of blogging and custom content via big-name publishers, many brands have seen sustained growth by implementing a content- and customer retention-led model. Brands that adopt this model put serious effort into keeping their existing customers and forming deep relationships with new and old alike by being more than a product. Learn About the Purdue Digital Marketing Bootcamp Simply put, your brand message is what your company says and how it says it. Every aspect of the brand message strategy should motivate your audience to take some sort of action whether that be purchasing a product or contacting you. The brand message is something that others recognize and relate to, whether it is a tagline (company-centered) or a slogan (product/campaign-centered). Creating a brand message that resonates starts with your audience and your goals. 

Although many brands do go down the road of hyperbole and half-truths (how many times have you read some variant of the phrase “I started this business from my bedroom and turned it into a thriving global enterprise”?), the most important elements of any brand story are these three principles: Outsourcing Digital Marketing Services – Single Vendor vs Multiple Vendors Real-world examples of digital branding aren’t hard to find, if you know what to look for. In this section, we highlight three digital brands at businesses of different sizes: an individual expert and a large professional services firm.